01
Order your winner flow
Order now to ensure plenty of time to practice before labor.
Sounds Incredible! But What Exactly is the Winner Flow and How Does It Work?
The Winner Flow is a simple yet powerful breathing device designed to optimize your breath during labor and delivery. By adding gentle resistance to your exhalation, it encourages slower, more mindful breathing—helping you stay calm, focused, and in control.
When you exhale through the Winner Flow, the resistance activates your parasympathetic nervous system, which reduces stress and anxiety. It also prevents "purple pushing," protecting oxygen flow to both you and your baby, while promoting a steady, effective rhythm for labor or cesarean birth.
This combination of physiological and mental benefits makes the Winner Flow a game-changer for moms who want to feel empowered through every stage of labor.
What Are the Benefits of the Winner Flow?
- Regulates breathing in labor to reduce pain
- Reduces stress and anxiety during labor & cesarean births
- Helps manage the intensity of contractions effectively
- Prevents "purple pushing" to protect oxygen flow to baby
- Promotes calm and focus for a more controlled birth experience
- Enhances feelings of empowerment and control in labor
- Encourages oxytocin release for bonding and milk letdown
- Works without batteries, wires, or complicated setups
- Adapts easily for use in both labor and cesarean births
Ready to Take Control?
It's easy!
02
Download your free guided meditation
Learn calming techniques designed specifically for the Winner Flow.
03
Practice and prepare for labor
Master your breathing so you’re confident and ready on the big day.
Empower Your Birth with Calm, Focus, and Confidence.
Free
Guided Visualization
Prepare for labor with a 10-minute guided audio session designed to help you master the Winner Flow breathing technique. This mindfulness practice will:
- Walk you through using the Winner Flow step-by-step
- Help you visualize staying calm and in control during labor
- Build your confidence in your body's natural abilities
Sneak Peak!
This audio session is free with your purchase of the Winner Flow.
You'll receive an email immediately after checkout with simple download instructions, so you can start practicing right away.
What Moms Are Saying About the Winner Flow
Item 1 of 6
Tune In And Learn How the Winner Flow Transforms Birth
In our podcast, we explore how the Winner Flow is changing the way moms approach labor and birth. Hear real-life stories of women who've used this simple yet powerful tool to stay calm, focused, and in control during one of life's most transformative moments.
From expert insights to firsthand accounts, you'll learn why the Winner Flow is quickly becoming an essential part of birth plans everywhere. Tune in for candid conversations, practical tips, and a supportive space to empower your birth experience.
Catch up on these
Winner Flow
Everything You Need to Know About the Winner Flow
Discover how this simple tool can transform your birth experience.
How to Use the Winner Flow in Labor
Using the Winner Flow is as simple as breathing—literally:
- Adjust the resistance setting for more/less resistance.
- Place the Winner Flow gently in your mouth.
- Inhale naturally through your nose.
- Exhale slowly and steadily through the device.
- Repeat during each contraction or any time you need to center yourself.
It's portable, lightweight, and ready to support you through every stage of labor.
Supported by Research
2023 saw the arrival of the first RCT on the use of the WinnerFlow. 120 women were randomly assigned to
using the Winner Flow or the standard of care. There was a non-significant decrease in cesarean rates with the
tool (18.3% cesareans with WinnerFlow Vs 26.7% without). It also significantly reduced the second stage of labour
time (29.980 ± 18.758 min in WF group vs. 41.955 ± 29.789 min in WF group.
According to midwives, it had a significantly positive impact on the mother's breathing and pushing efforts
intensity. It also facilitated communication with mom. Moreover, using the WF had a significant positive impact on
mom's feelings of empowerment for pain management.
Dimassi, K., Halouani, A., Zina, F.B., Khemessi, N. and Triki, A., 2023. Regulated Expiratory
Methods During Childbirth Process: A Randomized Controlled Trial. Journal of Obstetrics and Gynaecology
Canada, p.102265.
What Makes the Winner Flow Different
Despite the mountains of books, labor doesn't come with a manual, but the Winner Flow gives you a plan. It's not just another gadget that will get left in your hospital bag—it's a game-changer for moms who want to stay in the driver's seat of their labor experience. Here's how it works:
- Creates Resistance: The Winner Flow gently slows your exhalations, which naturally calms your nervous system.
- Avoids Purple Pushing- (even with an epidural) restricting oxygen to your body and your baby.
- Deepens Focus: With each breath, it helps you reconnect with your body, reducing panic and tension.
- Simplifies Your Tools: No batteries, wires, or distractions—just you and your breath working together.
Free Guided Visualization
Prepare for labor with a 10-minute guided audio session designed to help you master the Winner Flow breathing technique. This mindfulness practice will:
- Walk you through using the Winner Flow step-by-step
- Help you visualize staying calm and in control during labor
- Build your confidence in your body's natural abilities
This audio session is free with your purchase of the Winner Flow. You'll receive an email immediately after checkout with simple download instructions, so you can start practicing right away.
Blog
Discover how the Winner Flow can transform your birth experience in my latest blog post. I break down the science, share real-life success stories, and offer practical tips to help you get the most out of this incredible tool.
Labor Breathing Made Easy with the Winner Flow Device
- How it works to calm and focus your breathing
- Real-life success stories from moms who swear by it
- Practical tips for using it during labor, cesareans, and recovery
Learn why moms and midwives alike are calling this simple tool a labor essential.
The Sooner You Prepare, the Stronger You'll Feel.
Your birth is a once-in-a-lifetime experience, and the tools you choose can make all the difference. Your breath is your superpower, and the Winner Flow is here to help you harness it, no matter how unpredictable labor may be. Don't wait until the last minute to prepare. Order your Winner Flow today and start practicing for the most empowering birth experience possible.
Shop Now
